Installation Research Report

  Image: Superflex

The artist I've chosen to research is Superflex. I chose to explore their work "Flooded McDonald's" because I wanted to research a superficial/unserious exhibition. At first glance, I was sure that a piece about McDonald's would be a simple "curiosity got the best of me" reasoning for this piece - maybe even a comedic aspect. However, upon further research, I found that this piece was NOT superficial but rather a take on consumerism and climate change through the use of an iconic character. Despite this piece alluding to a bigger concept, it was still fun to research as this piece was an acknowledgement piece rather than an interpretive piece.

Superflex is a group of 3 people - Rasmus Rosengren Nielson, Jakob Fenger, and Bjornstrjerne Christiansen - who found that they really work well together and ended up creating their company together. They have been with each other since 1993 and are still around til this day -  a whopping 31 years! Majority of their works revolve around climate change, and if not that, then economical impacts. Some of their pieces overlap those ideas too (ex. the piece I researched). There's been a good amount of exhibitions they have done within this span of time. Their highlighted pieces were showcased in their "There Is No Such Thing As Bad Weather" exhibition, in which 4 pieces of their choosing was highlighted to be their important pieces. This group is based in Denmark but have displayed their works across the UK. They do acknowledge that their target audience is for Westerners.

They have also shot music videos for their company and other companies in collaboration, which I just felt like pointing out.

Sources for my research:

https://superflex.net/works/flooded_mcdonalds 

https://www.instragram.com/p/CnFKoGkrGz-/?igsh=aTJzOHJ6NWY3bG1v

https://lebicolore.dk/there-is-no-such-thing-as-bad-weather/test 

https://www.southlondongallery.org/exhibitions/superflex-flooded-mcdonalds/

Comments

  1. lucianFebruary 21, 2024 at 10:04 AM

    It's so interesting that their work invites viewers in through the lens of being unserious, mundane, surface level, and then turns out to ask really challenging, existential questions about capitalism, climate change, the future of our society and planet... how an artist chooses to integrate viewers into a space, either by providing familiar images that function as an entry point or going in the opposite direction and purposefully making the space feel inaccessible and alien, is just as important as the meaning the artist tries to impart (and really, is actually part of the meaning)!

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