Journaling Project No. 1 - Image & Intention: A Message Without A Code

Animal Crossing New Horizon "Because in advertising the signification of the image is undoubtedly intentional; the signifieds of the advertising message are formed a priori by certain attributes of the product and these signifieds have to be transmitted as clearly as possible. If the image contains signs, we can be sure that in advertising these signs are full, formed with a view to the optimum reading: the advertising image is frank, or at least emphatic" (Barthes 33). This image is the cover image that was used to promote Animal Crossing New Horizon when it came out. The title of the franchise is clearly noticeable in the picture - with brown outlining and yellow text. This use of contrasting colors allows for the text itself to not blend into the rest of the image given that bright colors are evident throughout it. While the franchise text can be recognized from a distance, the size does not take up the whole image; it doesn't even take up half. Most of the image is fi...